April 8, 2008 by ian
Successful internet marketing brings together a lot of disciplines. Unfortunately, that often results in project chaos: Unhappy teams, communication failures, etc.. Read on and I'll give you a few methods for putting things back on track. You've Been There: The Project's on the Rocks Tell me if this sounds familiar: The developer says they can't go any further without the designer's input. The designer just can't seem to call the developer. The project manager cries a lot and can't get anyone on the phone. And you're pretty sure the content team is down at the bar. Your internet marketing project…
Continue Reading How To: Get A Derailed Internet Marketing Project Back On Track »
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January 2, 2008 by ian
Google's webmaster tools are a great search marketing tool. But they're also a fantastic internet marketing tool, because they let you peek into the heads of your audience, and see how search engines (and probably your customers) are classifying you. I recorded a brief video about it, and provided some quick guidance on getting set up: Online Videos by Veoh.com Or watch the hi-res version here. Note that it's 61 megabytes - not a quick download. This was indeed the reality TV version of my webcast. No script, plus my kids and their friends playing in the background. They were…
Continue Reading Video: Google Webmaster Tools (Reality TV Version) »
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October 9, 2007 by ian
I'm on a bit of a personas kick lately. Here are the tutorials I've written to date: Get In Your Customers' Heads: Creating Great Personas The introduction. The 4 Rules of Personas: Creating Great Personas, Part 2 Applying personas directly to your internet marketing strategy. 3 Rules for Applying Personas to E-mail Marketing This one's pretty clear from the title, I hope... Search Marketing and Personas: Opening Your Customer's Heads I go on a 'Heroes' kick, and talk about personas' application to search marketing. Here's my post regarding SMX West, too. SMX West Slides, etc. Technorati Tags: personas…
Continue Reading Personas Tutorials »
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September 17, 2007 by ian
Almost every business owner I meet says “I have a web site. I just don't have enough time to make it not suck.†Well, you don't need a lot of time to make your website not suck. You can do it while you're slurping that first latte of the morning. Here's how you do it in 10 minutes a day, Getting Things Done-style: Have whatever you use to manage your to-do list handy: Your Moleskine, your day planner, whatever. Log in to your web site traffic report. If you don't have any statistics report, don't set it up right…
Continue Reading Website Suck? No Visitors? Follow these 5 easy steps to Internet Glory. »
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July 16, 2007 by ian
Purely for organizational purposes, I've pulled all the tutorials together in one place: Install Google Analytics Site Search in 5 Steps Analyze Internal Search Data With Google Analytics - Now superseded by the tutorial above. Data discovery with Google Analytics 2.0 Google Analytics Tutorial 1: Setting Up Google Analytics Tutorial 2: Essential Stats Google Analytics Tutorial 3: Digging Deeper Google Analytics Tutorial 4: Goals Google Analytics Tutorial 5: Search Analytics Google Analytics Tutorial 6: Visitor Segmentation I'll update this page as I do more tutorials. WidgetBucks - Trend Watch - WidgetBucks.comwriteWBStyles("images.widgetbucks.com");setTimeout(function(){var day = "" + new Date().getMonth() + new…
Continue Reading Google Analytics Tutorials: All Together »
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May 8, 2007 by ian
I am joining the 21st Century with my very own podcast feed. The feed includes my first interview, as well as the Google Analytics Tutorials. As I add more stuff, I'll update the feed... The link: http://feeds.feedburner.com/ConversationMarketingPodcasts Technorati Tags: podcast…
Continue Reading Conversation Marketing Podcast Feed »
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February 25, 2007 by ian
I'm supposed to be recording my next Google Analytics Tutorial today. However, reality intervened: My wife went out of town for 8 days (Mexico) with friends. 6 hours after I waved goodbye, both kids came down with the flu. They then gave it to me. My wife got home last night after 8 days of sun 'n fun. Both kids are better, thank you very much. I have no voice. Well, actually, I have a voice, but I sound like Kathleen Turner, which is a neat trick for a somewhat pudgy 38-year-old man. So no tutorial today. Instead, I've…
Continue Reading Tutorials, Seminars and Such »
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