Important update: Man, did I get this one wrong. Andy Beard correctly points out that this result showed up because I follow Lucky on Google+, and they have a link to their Twitter profile in their Google+ profile. The result only shows up once in a while, and in my Saturday-morning haze it I mistook …

Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It’s a huge opportunity, and you need to capitalize on it now. The background I’ve been working for several weeks, researching what seems to get your Plus profile showing up in organic search results—also …

I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data: Google. What. The. Hell. I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries. So, I toddle over there and take …

Learning to use Camtasia, so I recorded this quick video. If you’re new to SEO, this is the ‘SEO 101′ look at the title tag, why it matters, and best practices for using it…

Every day, I talk to potential clients. Smart people. Most of them, though, have no idea how to hire an SEO agency. So they ask standard questions, like: Have you ever worked in the guppy sales industry before? How big is your company? How much will you charge me? A nice start. But it’s not …

(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.) Feel free to embed this, using this code: By Conversation Marketing Explanation In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll, …

So, I went on Fiverr, and hired a pink gorilla to do a video about why you need good web copywriting. Caution – watch only if you don’t need that 58 seconds of your life: I’m not saying this video is bad, per se. I got my money’s worth. If you hire someone for $5 …

A very short play. The setting: A dinner party about 1 year ago. The cast: Them: An advertising exec from a traditional agency. 15+ years’ experience. Me: You know. Curtain Them: “So, Ian, what do you do?” Me: “I run an internet marketing agency.” Them: “Oh. What’s that?” Me: “We help companies get more leads, …

Over the last three months, a bunch of folks have used my server response code tester to check whether their web sites correctly respond to broken links, correct links, etc. Per my first post about the tool, I’ve been storing the results—don’t worry, no personal data, just web site, response codes, and a grade—for a …

I don’t often re-post other people’s stuff, but I love this guide to Adwords auctions from Wordstream: © 2011 WordStream – a certified AdWords partner. (Click the image to visit Wordstream.com and see the full graphic)…