Mon, 02 Mar 2009 20:12:46 -0800 Ian Lurie http://www.conversationmarketing.com Podcast Maker v1.3.8b - http://www.lemonzdream.com/podcastmaker Internet marketing tutorials, topics and discussions. Interviews, thoughts and tutorials about Internet Marketing en 2007 Ian Lurie Ian Lurie ian@portentinteractive.com http://www.conversationmarketing.com/ianicon_144.jpg http://www.conversationmarketing.com 144 144 Management & Marketing Podcasting blogs,podcast,internet marketing no Ian Lurie Lots of folks are moving their marketing budgets online. Few have a plan, though, and they're paying for it in lost opportunities. Ian Lurie and Dan Scott discuss the best strategies for transitioning dollars from offline to online marketing. Lots of folks are moving their marketing budgets online. Few have a plan, though, and they're paying for it in lost opportunities. Ian Lurie and Dan Scott discuss the best strategies for transitioning dollars from offline to online marketing. http://www.conversationmarketing.com/podcastepisodesmall.mp3 Mon, 02 Mar 2009 19:58:41 -0800 Management & Marketing no 00:39:30 blogs,podcast,internet marketing Ian Lurie ...And keep your sanity intact. How do you hire an internet marketing agency without getting ripped off, or just feeling dumb? Ian Lurie provides some guidance in this podcast. Includes slide presentation. how-to-hire-an-internet-marketing-agency Wed, 04 Jun 2008 16:55:25 -0700 Management & Marketing no 00:18:59 Ian Lurie An introduction to internet marketing. Sample lesson 1. An introduction to internet marketing. Sample lesson 1. I will be launching a new internet marketing training course soon, and you can help. Please play this complete lesson 1, and let me know what you think. http://www.conversationmarketing.com http://www.conversationmarketing.com/webmasters-tools-video.mov Wed, 02 Jan 2008 19:18:21 -0800 Management & Marketing no 00:26:28 blogs,podcast,internet marketing Ian Lurie Google's webmaster tools aren't just for SEO any more. They're fantastic internet marketing tools. Ian provides a quick tour of the toolset, and explains how it can help you with more than SEO. Google's webmaster tools aren't just for SEO any more. They're fantastic internet marketing tools. Ian provides a quick tour of the toolset, and explains how it can help you with more than SEO. http://www.conversationmarketing.com http://www.conversationmarketing.com/webmasters-tools-video.mov Wed, 02 Jan 2008 19:18:21 -0800 Management & Marketing no 00:14:28 blogs,podcast,internet marketing Ian Lurie Step-by-step instructions for analyzing internal search keywords used on your site using Google Analytics. I've seen conversion rates jump by as much as 20% on sites tailored to internal search phrases. To accomplish that, though, you need to know your site's internal search data. What's internal search data? If you know what your customers search for on your site, you can deliver more of what they want. Here's how you can use two free tools to measure internal search. Google's new Custom Search Business Edition is a great search engine for small to mid-size sites. But it doesn't provide much in the way of useful analytics - a little graph of search volume, and a short list of heavily searched phrases, if you're lucky. Enter Google Analytics. You can use Google Analytics filters to create detailed, easy-to-read onsite search reports. Here's how... http://www.conversationmarketing.com/2007/07/analyze_internal_search_data_w.htm analyze-internal-search-with-google-analytics-and Tue, 31 Jul 2007 00:00:00 -0700 Management & Marketing no 00:09:54 Ian Lurie Google has just released custom search engines for business. It's a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process: Google has just released custom search engines for business. It's a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process. http://www.conversationmarketing.com/2007/07/video_tutorial_google_custom_s.htm google-custom-search-engines-for-small-business-s Fri, 20 Jul 2007 00:00:00 -0700 Management & Marketing no 00:09:51 Ian Lurie http://www.conversationmarketing.com/2007/05/blogging_success_interview_wit.htm conversation-marketing-ian-interviews-chris-furn Tue, 08 May 2007 15:40:07 -0700 Management & Marketing no 00:16:51 Ian Lurie Classify visitors automatically using Google Analytics Visitor segmentation is a neglected but powerful aspect of Google Analytics. This video will teach you how to use it. http://www.conversationmarketing.com/2007/03/google_analytics_tutorial_6_vi.htm google-analytics-tutorial-6-visitor-segmentation Thu, 29 Mar 2007 00:00:00 -0700 Management & Marketing no 12:00:00 Ian Lurie Using Google Analytics to support search marketing Some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts. http://www.conversationmarketing.com/2007/03/google_analytics_video_tutoria_2.htm google-analytics-tutorial-5-search-analytics Mon, 12 Mar 2007 00:00:00 -0700 Management & Marketing no 14:00:00 Ian Lurie Working with Goals in Google Analytics Almost 100% of those who've contacted me since I started doing these has asked for a presentation on using goals. This is my first crack at it. In this video, I review: What a goal really is. Different kinds of goals. How to set up basic goal tracking. How to read goal tracking data. http://www.conversationmarketing.com/2007/03/google_analytics_tutorial_4_wo.htm google-analytics-tutorial-4-goals Fri, 02 Mar 2007 00:00:00 -0800 Management & Marketing no 16:00:00 Ian Lurie Google Analytics video tutorial: How to use the analysis menu: Learn where people who view a specific page come from. Learn where those people go afterwards. Figure out what changes you might want to make. Google Analytics video tutorial: How to use the analysis menu: Learn where people who view a specific page come from. Learn where those people go afterwards. Figure out what changes you might want to make. http://www.conversationmarketing.com/2007/02/google_analytics_tutorial_3_di.htm google-analytics-video-tutorial-3-digging-deeper Tue, 27 Feb 2007 00:00:00 -0800 Management & Marketing no 16:00:00 Ian LUrie Video tutorial: How to read a Google Analytics report. Basic stats you have to know. Part 2 of 6. http://www.conversationmarketing.com/2007/02/google_analytics_video_tutoria.htm google-analytics-video-tutorial-2-essential-stats Fri, 16 Feb 2007 00:00:00 -0800 Management & Marketing no 15:00:00 Ian Lurie A short video tutorial on setting up Google Analytics. http://www.conversationmarketing.com/2007/02/google_analytics_video_tutoria_1.htm google-analytics-video-tutorial-1-getting-started Mon, 12 Feb 2007 00:00:00 -0800 Management & Marketing no 10:00:00 Ian Lurie A high-level, 90-minute seminar about internet marketing strategy and execution. Internet marketing seminar covering both the strategy and the tactics. Slides available on the article site. http://www.conversationmarketing.com/2006/10/september_28_seminar_recording.htm internet-marketing-overview Thu, 28 Sep 2006 00:00:00 -0700 Management & Marketing no 01:26:00