The Internet Marketing Strategy
that Actually Makes Sense
‘...an absolute gem of a read... one of the absolute best things I’ve ever read on how permission-based, customer-centric online marketing can really work.’
-- Bob Walsh, Author of Clear Blogging
‘...Your book was easy to read and your use of analogies made the concepts easy to understand for a "non-geek". Made me appreciate the power of the internet as a marketing interactive tool.’
-- Tish Oye, Owner, Glassworks
‘...If you want to understand what good Internet Marketing really is, read this
book! Ian does a great job of explaining 'Conversation Marketing' in a
clear, straightforward way that makes sense to business people and, when
implemented, produces real results.’
-- Fred Janssen, Principal, Janssen Consulting
Conversation Marketing introduces you to internet marketing strategy - not just web site design or search marketing, but how you tie it all together into a real money-making engine for your business.
Internet marketing intimidate you? Relax. You're not alone. I've seen CEOs and marketing chiefs of Fortune 1000 companies reduced to damp rags by talk of search engines, return on investment, site design and the rest of the mish-mash that forms the online marketing world. Conversation Marketing, the book, takes all the geekspeak and three letter acronyms and turns them into a common-sense internet marketing strategy. In just under 100 pages, the book will give you the tools to make good decisions about:
- Your online audience
- Your internet marketing strategy
- Design and features of your site
- Promoting your site online, without being tacky
- Analyzing results, and drawing the right conclusions
- Hiring a web company without getting burned
- How to create a good call to action, such as (ahem)
Conversation Marketing will make you an intelligent buyer of internet marketing services. Whether you plan to build your site on your own or hire someone else to do it, it'll help you get off to a good start.
Can I get a sample before I buy the book? Ain't the internet great? You can view the table of contents and read the whole book, in HTML for free.
You put the whole book online for free? Are you insane?! Nope. There's still nothing quite like a nice, paper book. Reading online is a great way to sample the goods, though. If you want to read it online and not have a print copy, that's OK by me. If you want the pretty printed version to carry everywhere you go, make notes in, and re-read occasionally, though, you can order it from this page.
Is this book for me? This book is for you if you're a marketer, a business leader or just want to learn more about internet marketing. It's not meant to make you into an internet marketing professional; I wrote Conversation Marketing to insure that smart, savvy businesspeople can work with webheads to create a web site and marketing campaign that ring the cash register.
What's it cost? $19.95. Plus postage, of course. Now, give me a call to action, one more time:
Payment is via PayPal, but you don't need an account. All books are shipped US Mail 3-5 Day Delivery.
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