Google Analytics Tutorial: Basic Stats (version 2)

May 7, 2010 by ian

This is an updated version of a Google Analytics Tutorial I did waaaay back in 2007 or so. You know, back in the days when the American Dollar could still buy a loaf of bread in Canada.

I cover unique visitors, pageviews and engagement stats, as well as referring traffic data.

This new version uses the updated interface, and should make a lot more sense:

Google Analytics walkthrough that focuses on the basic stats you likely want to use as you start out.

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Andrei says:

May 8, 2010 07:19

Great tutorial. Exactly what I need to watch on a Saturday morning. Would love to learn a little more on this subject. Do you have any book recommendations on more advanced topics in regards to Google Analytics?

Liz says:

May 8, 2010 20:08

ohhh good video! Can't wait for the next one!

Ian says:

May 10, 2010 07:03

@Andrei Definitely Avinash Kaushik's Web Analytics in an Hour a Day: http://amzn.to/b0lNWC

David says:

May 12, 2010 01:03

Thanks for this Ian. Quick question: I don't see much traffic from url-shorteners on my Analytics dashboard, and we use bit.ly a lot to promote new posts on Twitter, etc. Just wondering if this traffic might be getting lumped in under the "Direct" category?

Looking forward to the next tutorial, cheers.

David

Sally Neill says:

May 12, 2010 05:58

Hey Ian, wow, great video, even with your sarcasm included lol, really really REALLY helped me understand google analytics, I installed the analytics code on my blog a few days ago and didn't have a clue how to read the stats. Thanks so much Sally :)

Ian says:

May 12, 2010 09:40

@David Yep. Try this option to track redirects: http://blog.zetainteractive.com/?p=333

Rebecca Little says:

May 12, 2010 11:58

I enjoyed your video. Off to read some more!

Tom Bentley says:

May 13, 2010 14:36

Ian, I've only had the analytics on my site for a couple of weeks, and have been blundering through my own (Bentley Befuddled Analytics of Google Analytics) attempts to sort through all the data. You gave me several new understandings, particularly in using the filters, which I hadn't touched.

thanks a lot; looking forward to the next one.

John Wheeler says:

August 27, 2010 18:11

Ian,

I really appreciate your low level introduction to Google analytics.

It was all great stuff.

John