Link building strategies: Video from SEMPDX
February 12, 2010 by ian
Grandma knows best. This is my presentation from SEMPDX this week: Link Building using the stuff you already have, but didn't know about (aka Finding Links Between the Cushions):
Link building sucks. It's hard, it's not fun, and the payoff is a long way away. So why not learn to make more from the links you SHOULD already have.




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Erin Richey says:
February 12, 2010 20:28
As someone who couldn't make it to SEMPDX, thanks for sharing a little of your presentation. Chocolate over-consumption or not, I think it's great that you turned this into a video rather than just throwing up the slides.
Luke Jones says:
March 2, 2010 10:05
Great video Ian. The worst case of stolen content for me was when an individual who was, I think, Russian was masking content.
I found out because I've got Google Alerts set up so that when something is crawled by Google and that page has a set of pre-defined key phrases, I get emailed.
This site was an EXACT copy of my entire site, including all content, title tags, links etc. It was such a dodgy site, however, that when a natural person visits the site, they see a normal page and NOT what the Googlebot saw.
Needless to say, I contacted the webmaster and got my information removed and also contacted Google to get the site pulled because it was clearly malicious.
Thanks for the video.
Sorbet Digital says:
March 6, 2010 14:30
Excellent presentation. You really do seem to have a thing for KitKats don't you :-)