January 28, 2010 by ian
At Pubcon Las Vegas 2009 I gave a presentation about copywriting and SEO.
I finally had time to re-record it. Here it is, minus my quick work as a tech support specialist:
Good copywriting and SEO don't get along. That's what folks want you to think, anyway. Good copy and SEO fit together just fine. Learn some tips for making them work together in this video.
« Webinar tomorrow: The disappearing divide between search and social | Main | My BlogTalkRadio Interview with Rey Ybarra »
The book that ties together all aspects of internet marketing: design, copywriting, search engines, analytics and more.
Buy Online. Or read it online, free!
You can hire Ian for strategic internet marketing consulting, or for help with specific questions.
Advertise | about | articles | colloquium | contact | rss
The Internet Marketing Strategy Blog | Created by Portent, an internet marketing company
Join the Conversation:
Laurence Lok says:
January 30, 2010 18:46
Ian,
When you look through analytics for the keywords that are driving traffic would you segment out paid keywords since those are chosen by whoever is managing your SEM campaigns rather than your actual visitors?
Ian
says:
January 30, 2010 22:16
@Laurence It depends on the campaign. I usually don't segment out paid keywords since I can use other signals - like conversion rate - to see whether visitors from paid search are behaving differently.
A lot of the time, a high-performing paid keyword can tell me about entire lists of keywords I otherwise might never have considered for organic search. That's one reason I really like to use both PPC and SEO at the same time.