Video Site Review 1: Improve Subscription Rates
Just recorded our first video site review. This one’s American Parkour.
Biggest problem on the site: No clear subscription model. You can subscribe for newsletters, etc., but they’re not front-and-center. And this site’s subscription list is clearly the biggest asset they can have.
So, here’s the video: Tips for American Parkour to improve their online subscription rates.
Tips for better online subscription rates: AmericanParkour.com from ian lurie on Vimeo.
Other Stuff
- Free, no-strings-attached ebook: Monitoring Social Media with Google Reader
- 22 things You Don’t Know About Your Customers
- 10 Ways to Grow Your House E-mail List
- And, of course, follow me on Twitter.
- …or sign up for a review just like this one.






Ian, very nice break down with this site review. Can you also talk about few more monetization strategies for such a site if there was no store?
I have few blogs without a store. Some of them have traffic but I can seem to figure out how to monetize them properly.
I’m liking the video reviews. Helps understand what you are on about – not that I don’t understand you normally!!