Web Marketing For Dummies Unboxing Shoot

I admit, I am way too excited about the new book. But it arrived today! Like any obsessed nerd, I decided to take a bunch of photos while I took the new book for a test drive:

First Look

Here it is, fresh outta the box:

Right outta the box


Proof positive that Elizabeth and I did write part of this book:

The authors


It's an all-in-one, which means it's about 8 books in a single volume. This is one big book. 2+ inches of web marketing goodness:

Yah, It's Thick

Meeting the Family

We hit it off the moment it arrived:

The book meets my grandfather's Depression-era typewriter:

With Grandpa's Typewriter


...and my other grandfather's Depression-era adding machine (the book kept fidgeting):

And the other Grandpa's Adding Machine


It's always a challenge introducing a new book to the household. I was afraid they'd fight, or Conversation Marketing would sulk. But after a few nervous moments they got along famously:

The Pair


I get ready to take the book home for the first time:

Where I Go, It Goes


1001 Uses

You can read it, but it has other uses, too:

I re-enact an episode of The Shield. Tracy didn't mind - we had ice.

Interrogation Tool


I wanted to play hide and seek but the book just couldn't quite figure it out:

Not Good at Hide and Seek


It's an excellent fridge deodorizer:

It Never Smells Bad


And of course, it's a great furniture accessory:

Backup Uses


Get a Free E-book

If you buy Web Marketing for Dummies All In One, and send me a great unboxing photo, I'll send you a free copy of my e-book The Fat Free Guide to Copywriting (previously known as the The Unscary, Real World Guide to SEO Copywriting).

Buy it here:



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Join the Conversation:

Michael W. says:

March 13, 2009 15:37

Isn't everything in this shoot technically "Depression-era" now that the economy is tanking so bad?

Dana says:

March 13, 2009 16:06

Wow. And I thought my day was more boring. ;)

Kalena says:

March 14, 2009 16:19

Hee hee. I never thought a Dummies book had so many uses. It's exciting seeing your name in print eh? Congrats on the book launch Ian

julia says:

March 16, 2009 08:10

'2+ inches of web marketing goodness' - LOL!!

*shaking your hand over-enthusiastically*

Ros says:

March 16, 2009 08:16

Congrats to you, Elizabeth, Michael and John! Completing a book is no small feat and I'm glad that now it's over you are finding good uses for the extra time you have!

Ian Author Profile Page says:

March 16, 2009 08:31

@julia *bowing energetically*

@PaddyShaughn says:

March 30, 2009 12:36

Ian, I sent my unboxing photos to ian@portent... 2 wks ago. Another address I should send it to?

Great book by the way - I tried to read it in bed but realized I needed my laptop next to me for all the great links et al...

Thanks to you and the other authors for the resource.

Chiron O'Keefe says:

April 2, 2009 10:38

Love the scene from The Shield! I thought that book looked familiar. *grin*

Congrats to you all!

Best,
Chiron O'Keefe

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