Offline to Online Marketing Webinar Now Available
March 2, 2009 by ian
Slideshare saves the day.
After spending 3 days trying to convert this presentation to a slides-with-audio recording, dealing with endless Keynote bugs, I had given up. I uploaded the slides sans audio. But then I noticed Slideshare lets me sync up audio with the slides. Woo hoo!
You can listen to the audio-only version here: Webinar in MP3 Format [18 meg]
And the slides, with audio, are here:
By the way, I have a much-neglected podcast feed that includes about 18-20 other podcasts, presentations and the like. It's here.
Join the Conversation:
Ron Bern - The Lego Guy says:
April 19, 2009 11:29
I was very positively impressed by the intro Webinar presented by Ian regarding the shift from offline to online advertising. I'm sold that Ian is a master relative to online advertising.
As our business grows, I will keep this information in mind.
Important (from my standpoint) Elements Discussed:
-Audience
-Iteration
-Payoff
-Assets
-Ranking
-Brand
-Setting Baseline (What is good?)
-Lifetime value of a customer
-Conversion
-Transition strategy
-Protecting the brand
-Expectations
-ROI
-Smart People more valuable than skilled people
-Tests: What is a single click worth?
-What is their analytic strategy
-This is not a miraculous method
Great stuff.