Keyword Analytics In Google Analytics: 5 Minute Video

March 18, 2009 by ian

My second installment of the 5-minute tutorial series is Keyword Analytics in Google Analytics.

Harrison, my son, had his video podcast debut. Alas, he spent at least 1/2 the podcast making faces and trying to get me to crack up, which he's far too good at. So if I sound a bit distracted, blame him.

I talk about:

How to get to the keywords report in Google Analytics.
A few measures of keyword quality: Time on site, pages per visit, and bounce rate.
How to use paid search as a measure of organic search potential.

It goes fast!

Keyword Analytics with Google Analytics from ian lurie on Vimeo.

Note: Watch the hi-res version here, on Vimeo.

Previous 5-Minute Tutorials

Referrer Analysis With Google Analytics

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JG says:

March 18, 2009 14:13

Thanks for the short video Ian.

Would love to see more on keyword analytics using Advanced Segments and Custom reporting - there is tons of data to be found using these features, your approach only begins to scratch the surface.

Nice!

Ian says: