Segmentation = Happiness: My SEMPDX Presentation

Why do internet marketers need to understand segmentation? So they don’t act like airlines, of course.
That was my topic last night at the SEMPDX Hotseat. I just uploaded my slides, with backup text, to SlideShare. I provide a walkthrough of Google Analytics’ new Advanced Segments feature, as well as my thoughts on checked baggage fees:

Enjoy…