Nah, You Don't Need A Blog

October 6, 2008 by ian

You don't need to tell the public about your product and why it inspires you.

You don't need any great, SEO-friendly content, either.

Oh, yeah, don't worry about that connection to the entire blogging world. You don't need it, either.

A place where you can quickly post messages about product changes, or news stories about your company? HAH! Who cares.

Gasp. It might even let people talk to you. Directly.

It'll be way too much work. It'll require, what, 45 minutes a day? It might generate traffic, and customers. And more customers requires more work, too.

You don't need a blog. Give it up.

This post was written by my jet lag, not by me.

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Kevin Dwinnell says:

October 6, 2008 21:16

Thanks for the motivation. And you should promote when your jet lag guest posts.

Dana says:

October 7, 2008 04:51

Wow. Did this guy suffer from loss of oxygen to the brain? Just wondering...

KatFrench says:

October 7, 2008 06:48

In my experience, it's paragraph 5 that nails their butts to the chair, the vast majority of the time.

Jill says:

October 7, 2008 17:26

This made me literally laugh out loud, and that's not an easy task. I always pitch blogs to my small business clients. As far as my own business, I get 75% of my traffic into blog articles - it's a wonderful way to get traffic, share your wisdom, write tutorials for clients, etc. All good stuff.

Alex says:

October 8, 2008 08:24

Thank goodness for that. It was all looking far too much like work :)

Lunarpages Review says:

October 10, 2008 04:18

Reverse psychology? hehe..short and straight to the point! Ouch~~painful~

Mark says:

October 10, 2008 10:20

So here's a practical question: how do you deal with "writer's block" (or, "blogger's block") when you maintain a blog. For the life of me, I can't think of what I'd blog about on a daily/weekly basis. Maybe my thinking is too limited, but that's why I'm asking.

I'd love to hear everyone input on how they address this.

Happy Friday everyone! Don't look at the stock market.

Ian says:

October 10, 2008 10:37

@Mark I've always found that writing is like exercise. The more you do it the easier it gets. So I write about SOMETHING every day. I may not be writing about stuff I put on my blog. It might just be a paragraph about something totally random. But I do it every day. It's amazing how that gets ideas flowing.

I also read as much as I can. When other folks say stuff that makes me think (or grind my teeth) I find it's great fodder.

Social Media Agency says:

December 22, 2008 06:37

Hey Ian - nice post! By the same token, who needs a Twitter account, RSS feed or LinkedIn profile?

Hope you got over the jet lag

;)