Personas Video: SEOMoz Whiteboard Friday

Rand Fishkin over at SEOMoz very kindly invited me to this week's Whiteboard Friday to discuss personas in internet marketing.

If you've never seen a Whiteboard Friday, they're brief videos, hosted by Rand, that discuss various internet marketing topics.

You can see the video here.

Does the camera make me look fat? Or just show how far my hairline has receded? You be the judge...

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imnotadoctor says:

January 18, 2008 10:07

Ian -

Great video. I remember learning about personas in my behavioral marketing course back in college, but havent even thought about it regarding internet marketing.

One question. How scaleable is this to do for every client. It just seems it would take a lot of time.

Rex White says:

January 18, 2008 12:03

You don't look fat at all! Hairline, maybe! :)

Great video - helped me understand what you already wrote about much better!

Ian Author Profile Page says:

January 18, 2008 15:52

Very generous, Rex.

Really at my age it's more about looking... mushy... than fat :)

internet marketing strategies by Ian Lurie

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