I'm not one to purchase information (except books), but if I were to "join" or purchase something online, it would be something like the SEOBook or similar to Rand's article about the last or "secret" 10% for conversation marketing - http://tinyurl.com/2mzldh

If this were my job, or if I start heading into marketing, I would buy:
1. An exclusive enewsletter (Jim Logan did this).
2. A constantly updated eBook.
3. An exclusive community for $100/year membership.
4. A community that shares the last 10% of information.

I'm thinking "community" and I'm thinking "exclusive." Credit to Seth Godin - http://tinyurl.com/2sn2cq

Rex White says:

December 31, 2007 09:56

Personally, I think eBooks and podcasting is a little old (maybe it's just me.)

I actually think that selling answers is a different idea... sort of a PPQ (pay-per-question) sort of deal. Keep it simple - 1 question and 1 question only for a small fee. Might at least be worth a try.

I might be inclined to use it. I never thought I'd buy songs on iTunes, but I do. Might work out for Ian's PPQ, too!