Personas Tutorials

October 9, 2007 by ian

I'm on a bit of a personas kick lately. Here are the tutorials I've written to date:

Get In Your Customers' Heads: Creating Great Personas
The introduction.

The 4 Rules of Personas: Creating Great Personas, Part 2
Applying personas directly to your internet marketing strategy.

3 Rules for Applying Personas to E-mail Marketing
This one's pretty clear from the title, I hope...

Search Marketing and Personas: Opening Your Customer's Heads
I go on a 'Heroes' kick, and talk about personas' application to search marketing.

Here's my post regarding SMX West, too. SMX West Slides, etc.

Technorati Tags: personas

comments (0) | trackbacks (0) | permalink