Key to a Great Web Site: Fire the Committee

Sage words from Seth Godin:

“Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.”

Web design by community never works. The 2-3 times I've seen it tried, design stretched out for months, my designers started developing nervous twitches, and the final product was either bland or downright lousy.

Please, take some leadership: If you're in charge of marketing, you decide how the site should look.

comments (2) | trackbacks (0) | permalink

« BLOG STUPIDHEAD DUMB POOP BLOG!!!!!!!!!! | Main | 6 E-mail Marketing Sins: The American Marketing Association »

Join the Conversation:

Chris says:

October 11, 2007 15:51

Seriously. I have to work with committees all the time and it's more pain than I'd like to handle on a daily basis.

Lee says:

October 11, 2007 18:31

If you're in charge of marketing, give the developer some guidelines, and let THEM decide how it should look :) As per Seth's point #8 in the same article, and my post here - http://leenutter.com/2007/10/12/im-a-beautiful-and-unique-snowflake

internet marketing strategies by Ian Lurie

about | articles | colloquium | contact | rss

Conversation Marketing: The Internet Marketing Strategy Blog | web site design and internet marketing by portent interactive