links for 2007-07-18

July 17, 2007 by ian

• How Testosterone Affects Marketing
  Not as silly as it sounds, and well worth a look. Low prices may sometimes have the wrong effect.
  (tags: advertising)
• You Mean There's a Better Way? - Worse Than Failure
  Users do NOT report problems. It's not because they're mean, or dumb. It's because they don't think they have time. So you have to be proactive in checking for problems, instead.
  (tags: design usability)
• IKEA Content: How to Lose Your Readers in Two Minutes or Less
  A great metaphor for lousy versus good content. You can also extend it to site architecture.
  (tags: copywriting)

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