Google Analytics 2.0
May 8, 2007 by ian
Google is rolling out a new version of Google Analytics. If you have an Analytics account, you should be upgraded in the next couple of weeks.
The new look and feel is much friendlier:
But the coolest changes, in my opinion, are:
- Customizable dashboards.
- Automatically e-mailed reports.
- Easier date range selection.
Google is billing this as an easier-to-use toolset. But I have to say that features 1 and 2 make this a better toolset for the geeks, too: Now I can have reports e-mailed to my office and automatically imported into our analytics tools.
Go Google!!!!
Technorati Tags: Google Analytics
Join the Conversation:
Victoria Walmsley says:
May 17, 2007 07:10
I am new to Google Analytics and was slowly making my way through your tutorials; which I thought were great! Will you be creating new tutorials for the new look?
Geoff Karcher says:
June 1, 2007 12:16
Any concern with regard to Google's motives behind giving this away?
Most GA users will pay for it, one way or another, don't you think?
ian says:
June 1, 2007 12:46
No concern at all. Google is doing this for purely selfish reasons: If they can provide a great analytics platform for free, it makes their advertising technologies that much more compelling.
We get good analytics, they get more ad dollars. Works for me.