Your house e-mail list – the list of people who subscribe on your web site – is your greatest asset. I surveyed 10 clients’ marketing campaigns over the last year. Their house e-mail lists performed best, even compared to search marketing or print direct mail. Conversion Rates are higher: And the value per visitor is …

I’m in Manhattan right now. Specifically, I’m in the spare room in my mom’s apartment, trying to coax my daughter to go to sleep. Then, out of the blue, one of my staff instant messaged me (I’m the blue messages on the right): I won second place in the Copyblogger Copywriting contest! Woo-hoo! I missed …

Ever build a site, show it to an search engine optimization pro, and hear “Sorry, we’ll have to start over.”? Or have your IT team design the site, and watch it sell nothing for a year? Or give in to your sales department’s demand for a registration form, and notice that no one seems to …

Joy asked how you can use Google Analytics to track exactly what users do when they get to your site. There are a few tools in Google Analytics that let you research how folks move through your site: Navigation Summary Click Content > Overview > Navigation Summary: You’ll see a screen that looks like this: …

I wrote a little checklist, Early last Wednesday. Now it’s proofed and ready, So you blogging can play. The first page helps you start up, It takes an hour at the most. The second helps you build up, Your new blog post by post. Sung to dreydel dreydel dreydel, for all you other Hannukah celebrants …

Internet marketing is a discipline, not a piece of software. Internet marketing is not website design. That’s part of it. But it’s not all of it. As a discipline, it’s comprised of several crafts. Just a few include: Application and database development are the gears and levers that make it work. Design provides the connection …

Google just bought Feedburner for about $100 million bucks. What does Feedburner do? They make it easier to distribute and consume RSS feeds. By purchasing Feedburner, Google purchases another huge network on which to distribute their pay per click advertising: RSS feeds. What’s an RSS feed? Think of it as an up-to-date list of article …

We’ve all made these kinds of groaners. It’s ‘palette’, not ‘palate’, I’m pretty sure. Don’t depend on your spell checker. Computers will faithfully replicate your mistakes. This one’s on AdAge. Ouch… Technorati Tags: editing…

My blog’s categories stink. So, I’m figuring out a new structure. Then, of course, I’ll have to rearrange all my articles. Argh. If you want to avoid that pain, or at least minimize it, here’s a process for developing a good, flexible category set: Write down the purpose of your blog. Even if you’ve done …

A great point from Laura about clearing blogger’s block: Keep publishing, and chances are you won’t have to worry about topics. Folks send me ideas all the time now. Technorati Tags: blogging…