Six Apart created the popular TypePad and Movable Type blogging systems. But Movable Type isn’t just for blogging. It’s also a solid content management system. You can create templates and pages within Movable Type and have them act as ‘normal’ web pages, rather than blog entries. Then the site editor can log in and edit …

Looks like Google will be introducing YouTube ads in the next few months. The model will likely share revenue with the video creators. Assuming that’s the case, what’s the impact? If you’re a content creator who uses YouTube, what can you do to capitalize? First, read up. The RedHerring article suggests Google will put very …

Copyblogger says one great way to bond with your prospects is by finding a common enemy. (I’ll point out here that my personality makes it easier for me to count my friends than my enemies, so we’ll leave me out of this.) I love the concept. And I can prove it. We launched a blog: …

Bruce Lee (It’s just his name, OK?! He’s not related) just showed me why all marketing is hopeless. Sigh. An inchworm can explain it. Take an inchworm when it’s curved. Then put a drop of water on it’s back. Try to predict which way the water will slide. The best you can do is be …

In marketing, it pays to start with your audience’s ideas, even if they’re wrong. Nowhere is that more true than search marketing: Pick the keywords they expect, and you’ll have a shot at changing their minds. Demand that they understand, in advance, that the phrase they use to describe your product is wrong, and you’ll …

RSS, or really simple syndication, is a real money generator. Mark writes about this very subject at a high level. But, if you’re standing in front of your boss, trying to explain why RSS is worth it, here’s the list: It helps with search engine rankings: Google and Yahoo! now accept RSS feeds as ‘sitemaps’, …

I’ve seen far too many projects derailed by a single feature – the one thing that the developer or client feels they must have. But is that feature really that important? 37Signals has a fantastic piece about it: Don’t Be A Hero: Giving Up Is Good Technorati Tags: internet marketing, tools…

A few months ago, I published my book, Conversation Marketing, in HTML format. It’s free. Sadly, when I moved it from the print-ready to the web-ready format, I used a form of search-and-replace called Regular Expressions. For those who don’t know, using regular expressions to clean up a small HTML document is something like using …

Jeremiah salsa dances I, however, cannot. I am, in fact, such a bad dancer that my wife excused me from all but 1 or 2 dances on our wedding day (well, to be fair, we were married on a boat, and the dance floor was small, and we mostly socialized, but you get the idea). …

Where people are coming from (what web site). What keywords they use to find you. Which pages on your site are most popular. Which pages on your site drive people away. How much time visitors spend on your site. How many people come to your site. Which days of the week are the busiest. There …