Better Sales From Faster Download Speeds

March 27, 2007 by ian

Seems like a no-brainer: A faster-loading site will increase conversions.

But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10?

We made a change to a client's site yesterday that reduced page loads by 6 seconds. Sales doubled.

They doubled.

Folks often tell me it'll “take too long” to fix speed issues on their sites. I think maybe it should be a higher priority...

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