I haven’t forgotten about the video tutorials, I promise. Here’s the latest, in which I go over Google Analytics’ cool visitor segmentation feature. Before you watch, note that my brain shut down for part of the tutorial, and I made at least four mistakes when typing in the javascript code – don’t use the example …

If you’re faint of heart, cover your ears, for I speak heresy: Clicks aren’t all that matter. A study by Millward Brown Interactive showed that banner exposure can boost brand awareness by as much as 9%, even if a user doesn’t click. Why I Agree I’m a branding curmudgeon: If it isn’t generating sales right …

Seems like a no-brainer: A faster-loading site will increase conversions. But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10? We made a change to a client’s site yesterday that reduced page loads by 6 seconds. Sales doubled. They doubled. Folks often tell me …

I’d be more sympathetic, except that he got vandalized because his staff used a template without giving credit to the designer. Full story here. Technorati Tags: ethics, fun…

Provide an easy way for folks to reach you. Answer e-mail information requests in less than a day. Make sure every page loads in 3 seconds or less on a broadband connection. Make sure your site looks the same in Internet Explorer 6 and 7, Firefox 1 and 2. Let people opt in. Let people …

Which is better? The idea that everyone likes? Or the one that everyone talks about…

IT? Or Marketing? Or Sales? The IT Department is buried with infrastructure tasks, security concerns and support. No one else at the company can do what they do. And they have no time to do anything else. The marketing department is responsible for making sure people know the company when they need what it provides. …

You’ve got your new site. You’re so dang proud of it. And today it goes live! OK, now what? Here are six things you should always do when launching a new web site. Note: They’re all free. Download Xenu Link Sleuth (Windows only, sorry) and check your site for busted links. Of course you already …

Brief business interlude: My company, Portent Interactive, is hiring. We need an Account Executive with at least 1 years’ experience in that role. If you have any questions, please e-mail me: ian AT portentinteractive DOT com…

I was just on the phone advising a client when a spider the size of my wallet came crawling up my arm. Seattle is the spider capital of America, by the way. I flicked it off without missing a beat. I doubt the client even noticed. I didn’t scream at 40 decibels or anything. If …