The Marketer's Job

February 5, 2007 by ian

When clients come into my office, they ask what we do. I typically answer with a question:

“What's your goal?”

They'll answer with something like “Get more leads.”

I then answer:

“We're going to help you get more leads.”

My job isn't to design a site or do search engine optimization. It's to help you move towards a goal. That's what an internet marketer does.

Technorati Tags: internet marketing

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