Brian asked me how I keep in touch with family and friends. An interesting question – I spend lots of time on this blog talking about how to keep in touch with customers, but I spend vastly more time chatting, calling or writing to friends and family. Here’s what I use: Face to face contact. …

At long last, here’s installment 3 of my Google Analytics tutorials. Please excuse some very choppy editing – I had to get rid of various coughs, sneezes and other viral sounds you just didn’t need to hear. In it, I talk about the analysis menu and using it to: Learn where people who view a …

How much should you pay for internet marketing? When you hire an internet marketer you’re getting something that’s part commodity and part value. The commodity is the actual hours put into the project. It’s me and my team sitting at a keyboard, typing up a report or organizing a meeting. It can unfortunately also include …

I’m supposed to be recording my next Google Analytics Tutorial today. However, reality intervened: My wife went out of town for 8 days (Mexico) with friends. 6 hours after I waved goodbye, both kids came down with the flu. They then gave it to me. My wife got home last night after 8 days of …

John Cass has an excellent post about why you blog. It’s in response to someone who’s giving up on blogging. I love the points: It doesn’t have to be about straight-up income generation. Blogs are excellent customer relationship tools, not to mention a fantastic way to establish yourself. Just because everyone can blog doesn’t mean …

I’m starting to keep a list of tools I’ve found or built. If you think I need to add one, just post a comment. SEO Related SEOMOZ.org‘s tool collection 301 Redirect Manager (by Conversation Marketing & Portent) Blogging Feedburner Analytics/Strategic What’s a Click Worth (by Conversation Marketing & Portent) Google Analytics Google Trends Alexa The …

I’ve put together what I hope will be an easier way to handle 301 redirect setup. I’d like you to help me test it, if you don’t mind. SEO folks know that a 301 redirect is the best way to repoint the search engines from an old web address to a new one. Usually, you …

OK, I got caught in a rookie mistake. I did a quick SEO review of Jeremiah’s blog. In it, I said “Change to a server-side 302 redirect instead of a client-side redirect.” Gaaaah. Sorry. It should be a 301 redirect, not a 302 redirect. The difference: A 301 redirect indicates that a site or page …

You’ve been #1 for a month. Traffic and sales are rolling in. Then, one day, you check on your ranking on Google and it’s happened: You’re #2. Augh! Here’s what you do: Don’t Panic. Sometimes ranking changes are temporary. If you watch them every day you’re bound to see a lot of wiggling. Check the …

Hillary Clinton’s online presidential campaign holds some valuable lessons. She knows the room. Her site has video and lets folks get engaged through event planning and attendance. It’s a personable setup. She dressed appropriately, with a simple, clean site design that doesn’t get in the way of her message. Unfortunately, there are some problems: She …