My Book, for Free, Online
January 18, 2007 by ian
I've just taken a deep breath and published Conversation Marketing online, in HTML, for free.
You don't have to register or do anything else - you can just read it.
Why on earth would I do that? Three reasons:
First: I'd like to get more input. There's a comment form at the bottom of each page. You can submit comments to me using that form, or just e-mail me.
Second: I'd like this to grow. I have lots of ideas and ways I'd like to flesh out the concepts in my book. I can write a new book, going through all the stuff required to do that, and print it, and have it be out of date the day it publishes, or I can add new ideas, a little bit at a time, online.
Third: Frankly, it's great propaganda. This is an experiment - I'm willing to bet I'll sell more print books this way.
I hope to eventually turn this into a wiki, but for now, I'd like to try basic commenting and see how it goes.
Have a look: Conversation Marketing, the Online Edition
Technorati Tags: internet marketing
Join the Conversation:
imnotadoctor says:
January 18, 2007 15:06
Ian,
I loved your book. I will have to read it online again and post my thoughts.
BTW
I gave you nice product plug on my website.
Linda Keith says:
January 18, 2007 20:49
Congrats on getting the book online. It is one of the very few business books I have read through twice. I recommend people have paper and pencil in hand when they read it so they can DO what you suggest.
Now that it is online, I can read it when I am on the road.
Laura Bergells says:
January 19, 2007 09:55
Your book is wonderful.
I am not finished reading it yet (only 5 chapters in) but really -- even though the phone keeps ringing and duty calls -- I cannot close my browser.
Just had to stop reading to tell you that...I'll get back to work now!
Ain't conversation grand?