Book: No BS Direct Marketing

January 30, 2007 by ian

Usually I avoid books with BS in the title, lots of all caps print, and a plethora of exclamation points. But Dan Kennedy's book with the very long title:

â€œNo B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.)â€

Is simply awesome. It's got advice from various professionals/proteges of the author.

There's a lot of less-than-humble boasting about what they all get paid, etc., but if you get past the chest-thumping, there is some great, practical advice, as well as some nifty creative ideas. And the concepts apply to internet marketing just as well as they apply to internet marketing. I highly recommend it.