Link trading doesn’t work. Trust me.
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I try to make sense of the connection between paid and unpaid search, and whether you should buy into the hype.

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For those who don’t know, PageRank is the value that Google assigns to your site, based on incoming links, the quality of those links, and a number of other things they’ll never tell us. It’s complicated. And it doesn’t matter. Much.
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Sony just pulled their site, allIwantforchristmasisapsp.com after they got caught trying to do a little stealth buzz marketing. They launched the site and had writers pretend they were just gamers who loved the new PS3, as opposed to marketers hired by Sony. They were found out when someone discovered that the web marketing firm Zipatoni …

At some point, all of us sell to customers who know nothing about that which they’re buying. These kinds of customers are intimidated, afraid of making the wrong choice, and very hesitant. On the internet, it’s even more of an issue: Many potential customers are nervous simply because they’re browsing the web, and don’t know …

Internet marketing requires both creativity and number crunching. Joseph Jaffe knows whereof I speak.
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What’s a ‘lead’? If you sell stuff online, it’s easy to measure conversion by sales. If you don’t, though, it can get murky. How do you know if each visit is worth what you spent to get it?

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Why is it that so many people believe my company is a development firm? I suspect it’s because we work with numbers, and code, as well as all that ‘typical’ creative marketing stuff. Well dang it, we are creative. Here’s a little holiday fun to prove that we are, indeed, creative folk: http://www.portentinteractive.com/peng Beware, it’s …

Seth Godin just did a brief post about my What is a Click Worth tool. I’ve had more traffic in the last 2 hours than I normally get in a day. The lesson: You can’t make people link to you. You can make them want to, though… Thanks Seth! Technorati Tags: blogging, internet marketing…

The FTC has just ruled that stealth marketing – the practice of hiring bloggers or actors to rave about products online or in person – is unethical. They’re going to begin investigating individual complaints, for starters. The implications for online marketing are huge. If you are engaged in word-of-mouth marketing or any form of online …