Archive | November, 2006

Google Wigglin

Google appears to be doing an update right now (what they call a ‘data refresh’).
It’s not a full on Google Dance. I call it more of a Google Wiggle. So if you’re one of those folks who watches your rankings obsessively, whimpering every time you slip a spot, the next day or two may be a bit exciting…

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E-mail 101: Remember the House List

Don’t forget your existing customers and e-mail while you build sales for the holiday season…

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Usability Smackdown: Simply Accounting

Barry sent me a great example of horrifically bad usability: If You Have to Ask the Price You Can’t Afford it? He states the problem quite eloquently. Very briefly: If there’s no price, and no way to find out the price, and no way to buy online, would you pursue the matter any further, or …

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Microsoft: Online PR Management?

Do you think Microsoft will deal with negative reviews of the Zune? Online? See this review in the Chicago Sun Times. Hardly a small-time publication. If I were Microsoft I’d: 1. Write a detailed blog post breaking down the article and addressing each concern. Especially the one regarding the failed install. Acknowledge failure, then address …

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Stunt Train SEO Manifesto

Gaping Void, best known for hilarious back-of-business-card cartoons, posted an SEO Manifesto. My favorite points: “2. It’s much easier to plan a website than to retrofit it. Understanding fundamentals makes it much more valuable when you hire a consultant or agency.” I can’t tell you how many clients of mine have had to rebuild their …

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Top Replies by Developers When Something Breaks

We’ve all had a time when a developer tells us that their code is perfect, and something else is wrong. Right? Question is, how do you know whether they’re correct? Well, if the developer’s answer is on this list, you can call their bluff. Trust me…

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Blogging Resources

Neil Patel has a great collection of blogging resources here. Technorati Tags: blogging…

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Knowing When To Stop

Last night my family and I climbed into a Towncar for the ride from Newark Airport to the grandparents’ house. About 15 minutes out, the car’s engine started racing and the ‘check transmission’ light came on. A sure sign that the car’s transmission was about to fall out. The driver, not wanting to lose the …

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What’s a Click Worth?

Everyone should know what a click to their website is worth. And everyone should know they’re spending less than that to get those clicks. Yet almost no one does. Which is sort of like landing an airplane when you’re not sure where the ground is. It’s not too hard, trust me. As an experiment, I …

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Factoid: Search Engine Market Share

In case you’re wondering: Google gets 44.1% of all searches right now. That’s up 7% over last year. Yahoo gets 28.7%. Down 1%. MSN gets 12.5%, down 3%. AOL gets 5.6%. Ask.com gets another 5.5%. All other search engines on earth fight over the remaining 3.6% of available search traffic. So if anyone ever calls …

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