Great Opt-In Marketing

October 25, 2006 by ian

The Holiday Inn shows how opt-in marketing should be done. I was in Chicago last week, speaking to a conference about search marketing. I stayed at a Holiday Inn there. It was great, by the way.

When I got home, this e-mail was waiting for me. Nothing pushy. And note, it asks for my permission to keep in touch. If I don't respond, they won't send me more stuff.

Absolutely textbook Conversation Marketing.

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