Fear and Marketing Don't Mix

Marketing is scary. Spooky. It requires leaps of faith.

Brian mentioned this today, and pointed me to a post on Seth Godin's blog. Very insightful. Remember it the next time you're brainstorming and you stop yourself with a line like 'but that will never happen' or 'but they won't like that'...

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Brian says:

October 26, 2006 09:14

The specific post can be found by clicking on my name above.

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