Archive | October, 2006

Web Site Diets (Fat Free)

Seattle24x7 just published a piece I wrote about simplifying your web site, and why it matters…

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Google, Link Spam and Good Citizenship

Imnotadoctor writes that Google still seems to reward link spammers. For those of you who aren’t familiar with the concept, link spammers will build a site and then purchase or otherwise collect thousands of links from other, unrelated web sites, for the sole purpose of improving their search ranking. Google frowns (glowers, actually) on this …

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Pyramid Marketing, 2: The Results

A few folks have very astutely asked me whether my test on http://www.mmmzr.com/ generated quality, targeted traffic. The answer is a qualified ‘yes’. So far I’ve received as much traffic in any 24-hour period as I usually get in a week. Average time on the site is down to about 3 minutes from 4 minutes. …

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Pay Per Click: Time of Day Matters

Just finished an experiment with a client. First, this was the situation: They wanted the #1 position for their biggest keyphrase. But they couldn’t afford it – they received too many clicks in the course of the day. We reviewed their site and sales statistics, and noticed that most of their customers arrived at lunch …

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Pyramid Marketing: A Pricey Test

Seth Godin had an article about MMMZR on his site. The concept was so bizarre and so interesting that I purchased an ad. Basically, it’s the ultimate pyramid marketing scheme, gone viral. It was expensive. Really expensive. But, on the other hand, it’s sent as much traffic to this site in the last two hours …

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Great Opt-In Marketing

Holiday Inn shows how opt-in marketing should be done.

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Fear and Marketing Don’t Mix

Marketing is scary. Spooky. It requires leaps of faith. Brian mentioned this today, and pointed me to a post on Seth Godin’s blog. Very insightful. Remember it the next time you’re brainstorming and you stop yourself with a line like ‘but that will never happen’ or ‘but they won’t like that’… Technorati Tags: internet marketing…

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A Quick Yiddish Lesson

Kvelling, in Yiddish, means ‘gloating’, ‘full of pride’ or the state of being delighted about something. I’m kvelling for a moment: My company was chosen as one of the 100 fastest-growing companies in Puget Sound. Number 48, to be exact. That growth is a testament to my clients, who have worked with us for years …

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The Future of Internet Marketing

SiteProNews had an article in my in-box this morning when I got to work. The best quote: “With articles and books being written about the Web’s natural ability to access niche markets (‘The Long Tail’ by Chris Anderson), businesses will soon realize that delivering meaningful content to interested audiences takes precedence over attracting volumes of …

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Killer Coke: Online Search PR Failures

Coca-Cola has failed to respond to an online campaign accusing them of atrocities. Here’s what I’d do if I were them.

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