I have a super-busy week this week, hence the lack of posts. But here’s an interesting site to check out: Accoona.com is a search engine launched in 2004 that appears to be making some inroads. Most interesting is that they’ve blended pure keyword search with a ‘SuperTarget’ tool that lets you instantly narrow your search …

I just finished reading Scientific Advertising by Claude C. Hopkins (1866-1932). It was first published 40-50 years ago, written by a guy who started his adult life as a lay preacher. Doesn’t sound like a great recipe for a guide to advertising in the internet age. But this book is a must if you’re serious …

Effective management of risk is one of the keys to successful internet marketing. But that doesn’t mean eliminating risk. Rather, it means balancing risk and the need for flexibility.
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Google has added a ‘preferred domain’ tool to Google Webmaster Central. It lets you tell Google whether you’d like all links to your site to include ‘www’ or not. This may seem subtle, but it’s a long-standing problem in search engine optimization. Search engines historically see www.mysite.com and mysite.com as two distinct pages, even though …

Here’s a checklist to keep in your back pocket: What to do if someone rips off your web site.

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I just completed a basic pay-per-click marketing checklist. It’s now available as a free download. Your comments and suggestions are welcome.

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I go to an airline’s web site for two reasons: To make a reservation, or check on my flight status. It’s easy to make a reservation from Alaska Airlines’ home page. But try to find the flight status link. It’s there, I promise. It’s just really well hidden. Why not at least make it a …

It’s hard, but not impossible, to reconcile the modern, multi-tasking internet audience with the proven need for detailed ad copy.
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Ogilvy on Advertising is an amazing, timeless resource. I’m reading it right now and will be posting the particularly choice quotes as I find them. Read on…
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Google inked a major deal with MySpace: Google pay per click ads run on the Adwords network will show in MySpace search results. The full article is here. Sorry, I’m on vacation. No analysis today Technorati tag: Internet Marketing…