Nike vs. Adidas for Soccer Supremacy

Nike is looking to unseat Adidas as the accepted leader in soccer (football for most of the world) gear.

They're focusing a lot of their efforts on the internet, with a site called NikeSoccer.com and a campaign featuring Brazilian player Joga Bonito.

Adidas controls most of the World Cup-affiliated advertising on TV, in print and on radio. So Nike is using the web to make their mark with a younger, newer audience.

I don't know if it'll work, but the merits are clear: Nike is acting 'small', eschewing media channels that Adidas has wrapped up, and is going right around them online.

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Howland says:

July 15, 2006 00:04

I like Adidas MUCH better then Nike. In terms of design, their football kits are much more inspiring and superior.

billy says:

July 7, 2007 13:17

adidas sucks!!nike is much better!!

brendon says:

April 12, 2008 12:27

nike could never touch adidas in my books. i prefer adidas anyday

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