Nike vs. Adidas for Soccer Supremacy
June 8, 2006 by ian
Nike is looking to unseat Adidas as the accepted leader in soccer (football for most of the world) gear.
They're focusing a lot of their efforts on the internet, with a site called NikeSoccer.com and a campaign featuring Brazilian player Joga Bonito.
Adidas controls most of the World Cup-affiliated advertising on TV, in print and on radio. So Nike is using the web to make their mark with a younger, newer audience.
I don't know if it'll work, but the merits are clear: Nike is acting 'small', eschewing media channels that Adidas has wrapped up, and is going right around them online.
Technorati tag: internet marketing
Join the Conversation:
Howland says:
July 15, 2006 00:04
I like Adidas MUCH better then Nike. In terms of design, their football kits are much more inspiring and superior.
billy says:
July 7, 2007 13:17
adidas sucks!!nike is much better!!
brendon says:
April 12, 2008 12:27
nike could never touch adidas in my books. i prefer adidas anyday