Nike vs. Adidas for Soccer Supremacy

Nike is looking to unseat Adidas as the accepted leader in soccer (football for most of the world) gear.
They’re focusing a lot of their efforts on the internet, with a site called NikeSoccer.com and a campaign featuring Brazilian player Joga Bonito.
Adidas controls most of the World Cup-affiliated advertising on TV, in print and on radio. So Nike is using the web to make their mark with a younger, newer audience.
I don’t know if it’ll work, but the merits are clear: Nike is acting ‘small’, eschewing media channels that Adidas has wrapped up, and is going right around them online.
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3 Responses to “Nike vs. Adidas for Soccer Supremacy”

  1. Howland July 15, 2006 at 12:04 am #

    I like Adidas MUCH better then Nike. In terms of design, their football kits are much more inspiring and superior.

  2. billy July 7, 2007 at 1:17 pm #

    adidas sucks!!nike is much better!!

  3. brendon April 12, 2008 at 12:27 pm #

    nike could never touch adidas in my books. i prefer adidas anyday