Search Engine Optimization: Don't Forget the Audience

June 17, 2004 by ian

Here's a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just... had... to get... ten... more... words...

I spend a lot of time counseling writers to not write for the search engines. Write quality content. Then optimize by making sure your HTML code is well-written and accessible and that your site structure makes sense. That way when folks do find you, they'll find value. Not gibberish.

Enough preaching for today...

comments (0) | trackbacks (0) | permalink