I'm throwing this story out there to see if anyone else has had a similar experience. Google's made a lot of noise recently about their newfound ability to crawl javascript and links that are built into a javascript. Last week I saw a... Read More »
This is (thank heavens) the last in a 5-article series about search engines' transition from indexes to aggregators. If you want to start at the beginning, go to part 1. So far we've established that: Search engines used to be indexes, where you... Read More »
This is part 4 of my series on the new world of search, and how search engines are becoming aggregators rather than indexes. Check the links at the bottom of the page for previous posts. This post is blessedly short, after my last... Read More »
June 29, 2009 by ian
I don't try to find ways to pick on Microsoft's marketing techniques. It's just that they make it so easy. The folks at Bing have decided to buy pay per click ads on Google Adwords. Not a bad idea. But they need to learn a bit about phrase and exact match, I think: And my favorite: OK, I'll stop. I'm supposed to be on vacation, after all... Related Posts Bing Goes Bonk: Marketing lessons from the search wars Aggregation Aggravation, Part 1…
June 25, 2009 by ian
I'm launching a new service called 1Thing. The idea: Provide internet marketing advice, in small bites, at a low price. I've designed a landing page, created the templates, etc.. And I hate it. The landing page is nasty. Horrible. It makes me cry. I've gotten fantastic advice from other marketers. And I've used quite a bit of it. Problem is, they gave me advice from the perspective of super-experienced internet marketers. I need advice from potential consumers. That's where you come in. If you read this blog looking for little nuggets of advice you can use to improve your site,…
June 25, 2009 by ian
I'm throwing this story out there to see if anyone else has had a similar experience. Google's made a lot of noise recently about their newfound ability to crawl javascript and links that are built into a javascript. Last week I saw a 500% increase in 'page not found' errors in one client's Google Webmaster Tools. The links all looked like this: At first, I didn't make the connection between that and Google's improved javascript prowess. After looking at the client's pages, though, the only place the guilty link appears is in a javascript: In this context, the forward slash…
June 24, 2009 by ian
I'm going to be on a panel at the Seattle Online Marketing Summit (OMS) next week, July 1st. The session is at 3:30 PM, and is titled "Integrating Email, Search, Social into the Entire Online Marketing Channel". Never mind me, though. Other folks on the panel include Anne kennedy of Beyond Ink and joblr.net, Blake Cahill from Visible Technologies, Jason Gan from Cisco and Steve Gelen as the moderator. I didn't write the description, so I don't have to suffer from whatever hubris-inspired revenge the gods would inflict for calling myself a "World's leading expert". Here's the whole description: You…
June 18, 2009 by ian
I don't know. I can't measure that. I've blogged angry (duh). I buy links. NO, NO I DON'T! I DON'T! I've used nofollow. I use tables when I can't get divs to work. I've used Web 2.0 button generators. I tried to make money selling Acai Supplements. After feeling dirty, I gave up. I can't predict the ROI. Bonus Round I use the phrase "social media" regularly (I lick 9-volts to atone). Your popular idea is dumb. Your unpopular idea is fantastic. You did everything right. It just didn't work. We did everything right. It just didn't work.…
June 17, 2009 by ian
This is (thank heavens) the last in a 5-article series about search engines' transition from indexes to aggregators. If you want to start at the beginning, go to part 1. So far we've established that: Search engines used to be indexes, where you go search, then toddle off to the site you want. Now, they're becoming aggregators, where you go search, then stick around to read more before they decide which site to visit. That's a bad thing, if you practice stereotypical, grab-high-rankings-and-damn-the-rest SEO. Which very few good SEOs do. It's a good thing if you can handle the idea…
Continue Reading Aggregation Aggravation, Part 5: What's next? »
June 16, 2009 by ian
Yawn stretch OK I'm up. mmmm mini wheats. No guinea pigs I will not give you mini wheats the last time I did that you ran around your cage so fast I couldn't see you. Drive drive HOONK WATCH OUT YOU LOSER. Hrm what's our alarm code again? Oh yeah. Phew. Ah crap forgot the SEO review for www.mysite.com and also to review the links pointing at www.theirsite.com. Hmmm, links. Links are fun. Let's go look at Linkscape and see what's in there for this client. Gaaaah they lost 20 links wth!? Ring ring. Wait so you're telling me that…
Continue Reading Internet Marketing Stream of Consciousness »
June 15, 2009 by ian
...at least make sure your error messages don't scream 'cloaking' to the world:…
June 12, 2009 by ian
This is part 4 of my series on the new world of search, and how search engines are becoming aggregators rather than indexes. Check the links at the bottom of the page for previous posts. This post is blessedly short, after my last 3 epistles. Let's say you don't want that page preview (called a 'Document Preview' by Microsoft, by the way) to show up in the Bing results: Maybe you want to preserve the mystery of it all, or you have a lousy page preview. You can tell Bing not to create a preview two ways: By putting this…
Continue Reading Aggregation Aggravation, Part 4: Opting Out Of Bing Document Preview »
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